Every step between the ad and the handshake.
There's no proprietary secret and we won't pretend there is. Qualification, booking and follow-up are known work. The difference is whether someone does all of it, in order, every time, and whether you can watch them do it.
The pipeline leaks in seven places.
An ad produces interest. Interest produces an enquiry, then a conversation, then a booking, then somebody in a kitchen at 6pm on a Thursday.
Every arrow is where it dies. Most spending watches the first one and none of the last five. That's why so many contractors have a folder full of leads and an empty week, and it's also why the last five arrows are where most of the winnable work still sits.
Seven steps. Five are ours.
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Meta ads for your rooms and your map
Facebook and Instagram campaigns aimed at homeowners inside your service area. We write the copy, make the creative, set targeting and manage spend daily.
The ad account is yours. Log in whenever and see exactly what was spent.
Our work -
A page that captures and qualifies at once
What room. What scope. What budget. Which city. When. Whether they own it. Whether the other decision-maker is in.
The criteria are set with you before launch, covering your minimum project, your area and your project types, then enforced without exception.
Our work -
Self-booking onto your calendar
Whoever passes gets live availability and picks a slot in the same session, while they still care. You set the windows, buffers and daily cap.
Our work -
SMS recovery on everyone who stalls
Most people don't book first time. A kid needed picking up. They're distracted, not uninterested, and this is exactly the group lead-gen writes off and bills you for anyway. Recovered bookings are some of the best appointments we produce.
We text them on a schedule until they book or tell us no. Both answers are useful. Silence isn't.
Our work -
Confirmation and reminders, both sides
Sounds small. Isn't. The gap between "booked" and "happened" is almost entirely people who forgot.
Our work -
Your qualification call
You hear the project in their words and decide if it's worth your afternoon. If it isn't, don't book it. It won't count toward your ten and you owe us no explanation.
Your work -
The site visit, confirmed and reminded
The whole sequence runs again, right up to the appointment. Then you arrive, they're home, and they already told a stranger on the internet what they're prepared to spend.
Ours, then yours
You can watch it happen.
One system, calendar wired in, and you have a login.
Visible at any time:
- Every enquiry, and when it came in
- Who qualified, who didn't, and the reason for each
- Every text out and every reply back
- Booked, confirmed, rescheduled
- Attended and not attended
- Where you stand against the ten
What we don't do.
Said now so it can't be a disappointment later.
Close for you.
We get the homeowner in the room. The design conversation, the price and the close are yours, which is the part you're already good at. Attended quotes aren't sold jobs.
Claim a unique mechanism.
Others qualify, book and remind too. We didn't invent follow-up. We'll show you our version and you judge whether it's run properly.
Hold your assets.
Your ad account, your spend, your data. If we part ways you keep all of it and you're not starting from zero.
Take everyone.
Kitchen and bath, Ontario. A general contractor who'll take anything gives our criteria nothing to grip.
Invent numbers.
No cost-per-lead pulled off a blog, no close rate we've never observed. We use your numbers or none.
Hide the terms.
Refund, ad spend, what counts as attended, cancellation, notice. In front of you before you sign.
What we need from you before we launch.
This entire process typically takes less than 1 hour.
- Your service area. The map you'll actually drive, not the one on your website.
- Your minimum project. The smallest job worth the truck.
- Your project types. What you want more of, what you'd rather never quote again.
- Your calendar reality. When you can genuinely take calls and go out.
- Photos of your work. Real jobs, real rooms.
- Reviews and credentials. Ads create interest; thin proof still stops the booking.
- An ad account. Yours, funded by you, with us given access.
- A number to reach you on. Response speed is the one variable only you control.
Ten is the floor, not the forecast.
We have no case studies yet and we won't invent any. So here is the reasoning instead, and you can decide whether it holds.
A guarantee has to be set where we can survive being wrong. We refund the whole service fee if we miss, which means the number can't be optimistic. It has to be a figure we'd still hit in a bad quarter: slow start, weak first creative, a stretch of poor weather, a few homeowners who vanish. Any number we set has to clear that bar, which is exactly why it sits below what a normal quarter should produce.
The system doesn't stop at ten. Nothing switches off when the tenth appointment is attended. The campaigns keep running, the recovery texts keep going out, the calendar keeps filling. Ten is the point at which we've kept our word, not the point at which the machine stops.
The back half should beat the front half. Early spend buys information. By the time the second month is running, we're paying for the audiences and the messages that already worked and cutting the ones that didn't. If a quarter goes normally, more of your ten arrive in the second half than the first, and the cost of each one is falling as it goes.
What actually decides your number
- How big and dense your service area is
- How high your minimum project sits, since a higher floor means fewer but larger appointments
- How fast you answer a booked call
- How much calendar you genuinely open
- How strong your photos and reviews are when a homeowner checks you out
Two of those five are entirely yours. That isn't us shifting blame, it's the honest reason we can't quote you a single number from a website.
See it before you buy it.
On the call we'll open the actual qualification form, calendar, message sequences and contract. Decide on what it is, not on what we said about it.